At the Heart of Our Visual Identity: The CERN Logo
Guidelines for Use, Positioning, and Coloring
The CERN logo is a crucial element of the Organization's visual identity. It serves as a representation of our mission and values, and its consistent use helps to establish and maintain a strong and recognizable brand presence. To ensure the proper and effective usage of the CERN logo, we have established a set of guidelines that provide instructions on its positioning, coloring, and other design elements.
Positioning and Coloring
The CERN logo should be placed prominently on all official communication materials, such as websites, documents, presentations, and social media profiles. It should always be positioned in a way that respects its visual integrity and ensures that it is easily visible and recognizable. The logo's color should strictly adhere to the specified Pantone 289 shade, which is a variation on the CERN logo color.
Usage
The CERN logo is the common emblem of the Organization, and its uniform usage strengthens its impact and recognition. Individual logo creations for specific projects or initiatives should be avoided. By maintaining a consistent brand identity, we can enhance the visibility and impact of CERN's communication efforts.
Components
The CERN logo consists of two distinct components: a graphic symbol and the organization's name. The graphic symbol is a stylized representation of a particle accelerator, reflecting CERN's scientific mission. The organization's name is presented in a contemporary typeface that is legible and visually appealing.
By adhering to these guidelines, we can ensure the proper and consistent use of the CERN logo across all communication channels. This will strengthen our brand identity, enhance the visibility of our initiatives, and contribute to the overall success of the Organization.
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